WHY NOT BUDGET FOR PR!

Let’s talk for a moment, you and I, about advertising versus public relations.  Specifically, I want to ask if you currently allocate space in your annual budget for public relations, or do you have funds put aside only for advertising? Chances are you are no different from most other small and medium-sized business professionals and […]

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WINNING STRATEGIES TO ATTRACT MEDIA ATTENTION

By Nelson Hudes Getting the media to pay attention to you and your organization can often be a daunting task.  And the challenge of convincing an assignment editor, reporter or columnist that your news, special event or product launch is substantially more newsworthy than the news of another organization can prove close-to-impossible to achieve at […]

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Salad Creations Canada Featured in THE WOMEN’S POST MAGAZINE

Magazine Story:  Our Client Salad Creations Canada was featured in Women’s Post Magazine Cover Photo By Yanka.ca Salad, Anyone? One afternoon earlier in the month, the publisher of Women’s Post burst into my cubbyhole at the office, cornered me at my desk and proceeded to describe a woman I absolutely had to get to know. […]

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