By Nelson Hudes Famous film star Gloria Swanson said it best when, as silent film star Norma Desmond, she marched down the staircase of her dilapidated mansion, stared deep into the cameras, eyes wide and focused, and exclaimed “I’m ready for my close-up now, Mr. DeMille.”  That concluding scene in the film Sunset Boulevard is […]

By Nelson Hudes It’s 5:30 on a Friday afternoon and you’re preparing to close up shop for the weekend.  Then the telephone rings.  It’s a local reporter asking for some of your time to conduct an interview.  Yikes – what do you do? Panic? Start sweating profusely? Slam down the phone?  Or do you take […]

Let’s talk for a moment, you and I, about advertising versus public relations.  Specifically, I want to ask if you currently allocate space in your annual budget for public relations, or do you have funds put aside only for advertising? Chances are you are no different from most other small and medium-sized business professionals and […]

By Nelson Hudes Getting the media to pay attention to you and your organization can often be a daunting task.  And the challenge of convincing an assignment editor, reporter or columnist that your news, special event or product launch is substantially more newsworthy than the news of another organization can prove close-to-impossible to achieve at […]